It’s clear that media productions and publications can drive social impact — but how? That was the question posed to speakers and participants at the November 13 Media Impact Focus event: Assessing the Impact of Media.
Media Impact Funders is pleased to launch a new series of digital resources designed to keep members of our network up to speed on the rapidly evolving field of evaluation for public interest media projects.
Shares, hits, friends, likes — these are now the everyday currency of media makers seeking to engage communities. But what methods can transcend these transactional metrics to reveal deeper social impact?
Generating social buzz about a public interest media project can be exciting, flattering, or grueling‚ but rarely is it lucrative. The Investigative News Network (INN) and the Ethics and Excellence in Journalism Foundation have set out to fix that with a new “social reward” project.