Assessing Impact of Media

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A media theory of movement power

There is no single “correct” strategy for leveraging digital media into movement power. There is, however, a set of practices that, when properly instituted, helps activist organizations adapt to the rhythms of the digital age. “Different media, dominant at different points in history, incentivize different forms of public spectacle,” writes David Karpf, associate professor of media and public affairs and George Washington University.

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