Assessing Impact of Media

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A superhero power for our time: How to handle the truth

How can social change makers increase the likelihood that their messages will be received? This article describes how when people feel a claim is familiar and fits existing narratives, they will evaluate claims based on intuitive processes (“gut feelings”) rather than analytical ones. Therefore, “simply telling people they are wrong is unlikely to change many minds, but making the flow of false claims a bit more bumpy can push people into analytic evaluations rather than intuitive ones.”

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