The Guardian U.S.’s mobile lab set out to measure impact for an innovative project without any pre-existing benchmarks by building a new analytics framework with analytics firm MaassMedia. New metrics include the “net interaction rate” and qualitative survey responses from users.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.