In October 2014, Malaria No More announced a new partnership with mobile gaming developers Seriously, and their new hit game Best Fiends. A natural fit for each other thanks to the game’s handsome malaria-fighting mosquito Edward, the game created outstanding levels of awareness and education – including record setting web traffic to MalariaNoMore.org and Edward’s online home.
Best Fiends has gone further and created the “Race Against Slime” promotion — the first mobile game charity competition — with five YouTube stars racing to beat the most levels in a week. $25,000 was donated to MNM on behalf of Seriously and the competitors. Through MNM’s Power of One campaign and partnership with Novartis, this donation will secure 25,000 malaria treatments for children in Africa, where 90% of malaria cases occur. Learn more about the challenge and solutions to fighting Malaria.