Assessing Impact of Media

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BuzzFeed’s Answer to Measuring Social Sharing? Pounds

BuzzFeed unveils their “new proprietary system for analyzing how content races across the web — and sharing that information with its advertisers” hoping to better understand the “patterns and habits of social sharing.” BuzzFeed publisher, Dan Nguyen plans to use the tool to gather better insight on the type of content that resonates with people and to sharpen their sharing strategies.

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