Assessing Impact of Media

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Can Bill Nye—or any other science show—really save the world?

What impact can science education TV shows have on public attitudes toward and knowledge of scientific issues? “In an ideal world,” a team of researchers notes, “by entertaining a wide range of viewers,” such programs “could effectively dismantle enduring beliefs that are at odds with scientific evidence.” However, their research indicates that such programs have audiences filled with people who are already “highly educated, knowledgeable about science and receptive to scientific evidence.”

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