Assessing Impact of Media

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The Fledgling Fund offers insights on funding virtual reality

Editor’s note: Earlier this month, Media Impact Funders brought funders together at Philanthropy New York with organizers and presenters from the first VR for Change summit to explore how immersive platforms offer new ways to engage and mobilize users around social issues.

Because this is a new and quickly evolving medium, attendees had many questions. The lively conversation ranged across definitions of new technologies, ways to match funders’ goals to VR productions, emerging research on impact, and the costs of supporting such projects as platforms continue to roll out.

Diana Barrett of the Fledgling Fund has thought through many of these questions in her own practice. In this post adapted from a piece published in the online publication Immerse, she shares what she’s learned about the impact of VR, and how Fledgling chooses the projects they support. 

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Can Bill Nye—or any other science show—really save the world?

How to use our media impact assessment resources, Part II

Earlier this year, we discussed the ways in which we’ll be continuing to improve our Assessing the Impact of Media (AIM) Initiative throughout 2017, and highlighted how we’ve been thinking about media impact and strategy so far. Since our subscriber list for the AIM newsletter has more than doubled in the past year, we wanted to take a moment to orient newcomers to this important part of our work. So, here’s a quick update on our recent progress, plus an FAQ on how to make the most of the AIM tools and resources we collect.

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COMPASS: The Message Box Workbook

Does engagement in advocacy hurt the credibility of scientists? Results from a randomized national survey experiment

Narrative style influences citation frequency in climate change science

The emotional brain of your audience

Strategic science communication on environmental issues

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MIF Monthly newsletter: August 2017

Assessing Impact of Media (AIM) monthly newsletter: July/August 2017

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