Impact design in VR: A toolkit for media makers and mission-driven organizations
Dec. 18, 2017 | Children and Youth | Interactive
This toolkit provides insights from VR Action Lab, a collaboration between Harmony Labs, Google’s Daydream Impact, Screenwriters Colony, Sensorium Works and others that embedded virtual reality in curricula designed to teach middle schoolers anti-bullying behaviors. The toolkit offers guidance, questions for reflection, and lessons learned for other media makers and organizations seeking to use virtual reality to achieve social impact.
The 3 types of news subscribers: Why they pay and how to convert them
December 7 2017
The second phase of the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, probes how news organizations can learn from the emotional and behavioral motivations that lead people to subscribe to publications or not. It identifies three main types of news subscribers: the “civically committed,” “thrifty transactors” and “elusive engagers.”
After a decade, it’s time to reinvent social media in newsrooms
November 14 2017
News organizations need to overhaul their social media strategies, according to this strategy study from the American Press Institute. News outlets are still largely without long-term social media strategies, and they are rarely using social media to engage directly with readers or correct misinformation. This study posits ideal uses for news organizations’ social media strategies, including using social media for accountability reporting, to combat misinformation, and to foster trust with audiences.
How to tell the story of metrics inside your news organization
November 10 2017
In this talk from Poynter’s Measuring Journalism conference, thought leader Ryan Sholin provides guidance on how to select meaningful metrics for an organization’s particular goals, make them actionable, and create insightful reports that “ban the scourge of ‘copypastism’ from your analytics routines.”
News organizations are increasingly turning toward personalization techniques to grow and retain audiences, but there are potential downsides to this strategy: “While news personalization can help people manage information overload by making individuals’ news diets unique, it also threatens to incite filter bubbles and, in turn, bias.”
A matter of space: Designing newsrooms for new digital practice
October 18 2017
This report from API examines how redesigning physical newsroom spaces can “better support the behaviors, workflows and attitudes required in an adaptive, modern media company,” which can lead to an increase in collaboration and innovation. Some are also incorporating impact metrics into physical design by displaying analytics on the walls.
The Journal News and lohud.com in New York’s Westchester County built an impact tracker “to record not the clicks but the real-world change our journalism inspires.” Rather than focus on social media numbers, the organization is seeking to understand whether their reporting increased understanding, changed people’s minds, or uncovered the secrets of the powerful: “You get what you measure, and we’re simply more interested in inspiring real-world change.”
Can Hollywood movies about climate change make a difference?
October 2 2017
Climate change is a difficult concept to present on film—research indicates that apocalyptic accounts of climate change in movies are unlikely to spur viewers to act, and there is a delicate balance between conveying an appropriate sense of urgency with providing opportunities for action.
This primer into outcome harvesting provides a useful overview for funders and grantees seeking to understand impact when causal relationships aren’t entirely clear. Rather than “measure progress towards predetermined objectives or outcomes,” outcome harvesting “collects evidence of what has changed and, then, working backwards, determines whether and how an intervention contributed to these changes.”
Report: Comparing models of collaborative journalism
September 20 2017
Many news outlets are finding they can increase their impact through collaborative journalism efforts. This study from the Center for Cooperative Media takes a close look at the different models for such collaborations, including “temporary and separate,” “temporary and co-creating,” “temporary and integrated,” “ongoing and separate,” “ongoing and co-creating,” and “ongoing and integrated.”
This report from Rockefeller Philanthropy Advisors (RPA) and commissioned by the Skoll Foundation engaged a group of funders from the Porticus, Ford, and Draper Richards Kaplan foundations to examine how specific organizations and approaches have been able to produce changes at the systems level. The report urges funders to “hold ourselves accountable to shifting systems as much as we hold grantees accountable for it.”
BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing
September 15 2017
How does Buzzfeed get so much of its content to go viral? It employs a complex strategy that involves “tailoring subject matters to the platforms with the most receptive audiences, plus constant A/B testing.”