Quality content is central to impact. “In an increasingly complex market, analytics and measurement should be used to refine and correct your message, not to decide what to say,” says Matt Boggie, an executive director in The New York Times Company’s Research and Development group.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.