“…There’s more to our work than making shit go viral on the internet,” writes Amanda Zamora, the Texas Tribune‘s chief audience officer. She urges journalists to not become too mired in the inevitable evolution of social platforms/mobile tools and not lose sight of “one of the most fundamental connections we have with our readers”: comments.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.