Brian Abelson, a 2013 OpenNews Fellow at the New York Times, presents a simple framework for measuring engagement with news applications.”Without a metric for news apps, our only tools for gauging success will be conjecture and anecdote — a great irony given the meticulousness with which data is cleaned and analyzed to construct these projects,” he says.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
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