Assessing Impact of Media

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Directed-network campaigning: A tried and tested recipe for breakthrough advocacy in the 21st Century

The Networked Change Report, which maps the patterns behind today’s most successful advocacy campaigns, reveals a combination of strategies and tactics that will help climate campaigners optimize their approaches for maximum impact and scalability. The first two principles—“opening to grassroots power” and “building network hubs”—give more agency to activists.

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