Assessing Impact of Media

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How battling brands online has gained urgency, and impact

Social change media makers may find fighting corporate brands online to be an effective piece of their impact strategies: “Posting a hashtag — #deleteUber, for instance, or #grabyourwallet — and threatening to back it up by withholding dollars can bring about a much quicker, more visible change in the world than, say, calling your representative.”

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