Assessing Impact of Media

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How Can Impact Metrics help Documentary Filmmakers Attract More Funding?

Documentary films account for 14 percent of all films released between 1995 and 2015, placing it as the third most widely produced genre, but they still have problems with funding. The Harmony Institute, a research center that studies the impact of entertainment on individuals and society, offers a list of questions they implore documentarians to address to “incorporate metrics into planning and fundraising their project.”

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