Assessing Impact of Media

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How Millennials are Changing the Definition of “Philanthropy”

“Millennials exercise philanthropy in the same ways as other generations, though their motivations may be different,” says Derrick Feldmann, whose agency is behind The Millennial Impact, a creative research initiative designed to understand the relationship millennials have with philanthropy. “The top three factors that motivate Millennials to get involved in a cause are passion, meeting people and enhancing their expertise.”

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