Assessing Impact of Media

Back to Search

Articles

How surveys can help you understand your news audience

News organizations need to “understand your audience to engage with your news product: read it, value it, think about it, talk about it, share it, return to it and trust it.” Here, Vicki Krueger of the Poynter Institute provides us with the pros and cons of surveys—one of the major methods to gather audience data.

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *