Assessing Impact of Media

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How the ‘inverted impact pyramid’ can make a hyperlocal story go international

The “inverted impact pyramid” is a model that depicts the way in which a story intended for a small audience can become germane to even greater numbers of people, leading to a higher potential for impact. Here, journalist Simon Galperin gives us a step-by-step guide to turn stories from hyperlocal to local to national to global.

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