The company Socialbro, a community management and analytics tool for Twitter, talks with Nancy Groves, social media team leader at the UN, about the unique challenges of delivering an effective social media presence amidst major global issues with a multitude of powerful parties involved. She explains, “We can cover both what’s happening at the UN headquarters as well as what we’re doing elsewhere in the world without having to wait for a journalist who might have several competing stories to cover.”Read more
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