Assessing Impact of Media

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How the Washington Post built its tool to re-engage the attention of distracted readers on mobile

The Washington Post is trying to find out what makes their readers bored. The Post’s “new re-engage feature, currently for mobile web, observes how long a reader remains completely idle on a story page or how quickly a reader begins swiping the screen to scroll to the bottom of a story, and then offers a small pop-up suggesting other Post stories.”

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