Assessing Impact of Media

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If prejudice lurks among us, can our analytics do any better?

“Unfortunately, predictive analytics often reproduce society’s prejudices because they are built by people with prejudice or because they are trained using historical data that reinforces historical stereotypes,” writes O’Reilly Media editor Andy Oram. Here, he outlines the problem and steps we can take to address it—without rejecting the power and value of analytics altogether.

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