Assessing Impact of Media

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Interactive Features in Online News

Researchers from the University of Texas at Austin’s Engaging News Project examined over 950 web pages from 155 newspapers and TV news websites to better understand how they make use of interactive features like comments, social media sharing buttons, and polls. Among other findings, they discovered that over 95% of news sites employ social media, over 90% include comments sections, and news sites are unlikely to indicate that their online poll results aren’t scientific.

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