Media projects are often judged primarily on their own merit. When it comes to gauging impact, however, context rather than content can be king. Mapping tools can help to reveal that context, making it easier to both design outreach and assess outcomes.
Here are five mapping strategies to consider: Read more
For the most part, our analyses at Media Impact Funders are focused on gauging the positive impact of media. But it’s also worthwhile to take a moment and acknowledge that media practices that put profits over purpose can undermine society.
There’s a growing concern that America’s major media companies, far from serving as the watchdog of a healthy democracy, are actively engaged in practices that pollute and corrupt our political discourse.
By Tom Glaisyer | Originally posted on the Democracy Fund blog
This week, we released a visualization and accompanying narrative that seeks to represent the dynamics facing local news institutions and levels of participation of the public in civic affairs. We hope that this interactive tool—which seeks to reflect the collective wisdom of many funders, researchers and practitioners gathered over the past several months—will prove useful for our peers in philanthropy. Read more
Who’s leading online conversation in this most interesting of election years? William Powers of MIT’s Laboratory for Social Machines analyses key Twitter influencers, and the ways in which the traditional role of the media as gatekeeper has shifted. “Thanks to the digital revolution, the old behemoths of political influence, the two major parties and the traditional media, have lost their former dominance,” he writes.