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Impact

How to use our media impact assessment resources, Part II

Earlier this year, we discussed the ways in which we’ll be continuing to improve our Assessing the Impact of Media (AIM) Initiative throughout 2017, and highlighted how we’ve been thinking about media impact and strategy so far. Since our subscriber list for the AIM newsletter has more than doubled in the past year, we wanted to take a moment to orient newcomers to this important part of our work. So, here’s a quick update on our recent progress, plus an FAQ on how to make the most of the AIM tools and resources we collect.

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Impact

COMPASS: The Message Box Workbook

Impact

Does engagement in advocacy hurt the credibility of scientists? Results from a randomized national survey experiment

News

2017 Sundance Film Festival turns its lens on climate change, environment

Last week, as Donald J. Trump was being inaugurated as the 45th president of the United States in Washington, D.C., festival-goers in Park City, Utah, were preparing for premieres, parties and protests at the Sundance Film Festival. The MIF staff, its board of directors and various colleagues were focusing on how to move forward with effective, engaging storytelling, especially as it pertains to the health of our planet.

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Impact

Narrative style influences citation frequency in climate change science

Impact

The emotional brain of your audience

Impact

Strategic science communication on environmental issues

Impact

A picture is worth a thousand data points: Exploring visualizations as tools for connecting the public to climate change research

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MIF Monthly newsletter: April 2017

Assessing Impact of Media (AIM) monthly newsletter: April 2017

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