Earlier this year, we discussed the ways in which we’ll be continuing to improve our Assessing the Impact of Media (AIM) Initiative throughout 2017, and highlighted how we’ve been thinking about media impact and strategy so far. Since our subscriber list for the AIM newsletter has more than doubled in the past year, we wanted to take a moment to orient newcomers to this important part of our work. So, here’s a quick update on our recent progress, plus an FAQ on how to make the most of the AIM tools and resources we collect.
It’s been a rough month for the truth in America. Disputes over “alternative facts” from the White House on crowd size and voter fraud have been coupled with attempts to muzzle government agencies accustomed to sharing their research with the public. Scientists are gearing up to march on Washington, and even The Onion’s satire about Sean Spicer’s dissembling rings disturbingly true.
Last week, as Donald J. Trump was being inaugurated as the 45th president of the United States in Washington, D.C., festival-goers in Park City, Utah, were preparing for premieres, parties and protests at the Sundance Film Festival. The MIF staff, its board of directors and various colleagues were focusing on how to move forward with effective, engaging storytelling, especially as it pertains to the health of our planet.