In November, Media Impact Funders and Vulcan Productions convened award-winning media makers, funders and researchers to share best practices for crafting high-impact media on climate change. In this guest post, Annie Neimand—the research director and executive editor for the frank conference and website—rounds up the latest research on what works in environmental communications, which she presented at that gathering.
How do we more effectively communicate issues that matter to the public interest? Join Media Impact Funders at the frank conference—the annual gathering for people who use communications to drive social change—in Gainesville, Fla., on Feb. 24 for an invitation-only preview of intriguing ideas and an opportunity to have a more intimate dialogue with key speakers.
By Megha Satyanarayana | Originally from h Magazine
As Judy McAuley chats with customers at her baby supply store, a small white box on the counter flashes numbers on its digital display: 20, 19, 21. The customers at Happy Baby Company stop to look before paying for natural teething necklaces, cloth diapers and BPA-free baby bottles.
The box is an air quality monitor called the Speck Sensor, and it’s telling Ms. McAuley that the air inside the store is relatively low in a specific and dangerous type of pollution. This is important to her because, like many businesses along Lincoln Avenue in Bellevue, a borough northwest of Pittsburgh, Happy Baby is next to the Shenango coke works.
“The air gets weird and stinky in the summer,” said Ms. McAuley, who lives nearby. “You hear about how asthma rates are through the roof around here.”