Assessing Impact of Media

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Journalistic and economic values are, unfortunately, not correlated. For now.

“The biggest failure of digital news platforms is their inability to assign a different economic value depending on a story’s type and quality,” says Frederic Filloux, editor of the Monday Note. Ad space is sold on news sites and apps for the same price, regardless of an associated story’s content. Making the connection between the value of the content and the price associated ads (similar to TV ad pricing) would benefit news organizations, he argues.

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