Assessing Impact of Media

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Making Waves: A Guide to Cultural Strategy

“Culture is too potent a force to go unorganized and be allowed to slip through the cracks between arts funding and social justice funding,” according to this second edition of Making Waves: A Guide to Cultural Strategy, a report from The Culture Group. The report lays out the concept of cultural strategy and demonstrates how cultural events are often more memorable and powerful than political ones. It also includes tips for working with artists to create cultural change as well as a guide to strategy and tactics.

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