Assessing Impact of Media

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Measuring Media Impact: 5 Steps to Put you on Track

There is one imperative lesson journalists and researchers from the Center for Investigative Reporting have has learned over the past two years of their work in impact measurement and analysis: “There is no single way to measure the effect of what we do.” However, one of the myriad of ways, media impact analyst Lindsay Green-Barber suggests, is to answer this question, “What does impact mean to your organization?”

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