Establishing “performance measures”—statements of output or outcome indicators established contractually between funders and nonprofit grantees—can be tricky. Evaluation unit directors Cheri A. Recchia and Marc J. Holley of the Walton Family Foundation share five “traps” in performance measurement, including the At-Least-It’s-Measurable Trap; noting that ‘measurable’ and ‘meaningful’ are not the same thing.Read more
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