Businesses are no longer satisfied with statistics and tracing your browser history to calculate impact. Now there are “analytics algorithms that look at text and other unstructured data to determine how people feel about companies, specific products and services.”Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.