Assessing Impact of Media

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No Mas Mass Media

In Part I of a five-part series about the new relationships for journalism, Jeff Jarvis argues that “The key relationship skills media people must learn are how to provide services that give people a reason to reveal themselves; how to build their trust so they will do that; how to gather this data; how to analyze it; how to act on it for the good of the users; and how to exploit it for economic benefit. It’s critical that we deliver value before extracting it.”

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