Assessing Impact of Media

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Paying for news: Why people subscribe and what it says about the future of journalism

Research from the Media Insight Project, an initiative from the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, shows that coverage of a specific topic is the biggest reason people pay for news. This research also reveals that, despite stereotypes, nearly 40 percent of Americans under the age of 35 pay for news.

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