The San Fransisco Public Press has recently completed a Kickstarter fundraising campaign to distribute their independent investigative newspaper via bicycle throughout the city. The project aims to allow the nonprofit journalism organization to bring physical copies of its publication to its audience in an environmentally-friendly and energy efficient manner. The expanded distribution afforded by the project will bring the paper to retailers, free-copy sites in low-income neighborhoods, and local members and subscribers. The organization says this will double their distribution network in just six months.
The San Francisco Public Press publishes investigative reports on locally-minded topics ranging from earthquakes and other regional environmental threats, budgeting for public schools and healthcare, and crime.
The John S. and James L. Knight Foundation matched the individual donations on Kickstarter once backers hit the $10,000 threshold, making this an innovative case in public media funding. Individuals were incentivized with a variety of SFPP merchandise as rewards for their support. Find out more about the campaign on its Kickstarter page.