Assessing Impact of Media

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Pew Media Study Shows Opportunities in Diversity, Engagement

A recent Pew Research Center study of three U.S. media markets offers much useful information for newsrooms and journalists. Steve Buttry, a visiting scholar at LSU’s Manship School of Mass Communication, suggests reading the full 160-page report, which includes “a detailed section on methodology that would be helpful to researchers in any community”.

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