Assessing Impact of Media

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Resolve to evaluate in 2016

The Climate Advocacy Lab hosted an online conversation with three of the leading thinkers in impact evaluation. Tom Novick of M&R Strategic Services, Jackie Mahendra from the Citizen Engagement Lab, and Courtenay Brown from the Climate Reality Project shared many thoughts but all agreed that “measuring our work isn’t about exposing flaws but identifying where and how we can become more effective.”

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