Assessing Impact of Media

Back to Search

Articles

Seinfeld, Big Data and Measuring the Internet’s Emotional Landscape

“Could a statistical approach using big data be a better barometer for reading cultural mood?” asks  Aleszu Bajak, the editor of Storybench.org, an “under-the-hood guide to digital storytelling.” Here he analyzes many studies including a mathematical analysis of Seinfeld scripts conducted by Chris Danforth and Peter Dodds, University of Vermont mathematicians, to rank the “happiness” of words in a large dataset For media makers trying to make an impact, this tool is a valuable way to asses the cultural ethos.

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *