Assessing Impact of Media

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Tools

SmartScan

Developed by Spitfire with support from the Ford, Hewlett and Packard Foundations, the SmartScan™ is a free tool designed to “help nonprofits assess where they are poised to be communication powerhouses and where they have room to improve.” After answering in-depth questions about their organizational communication practices, users receive a custom report with suggestions for improvement.

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