Assessing Impact of Media

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Strategic science communication on environmental issues

Developed in support of the Alan Leshner Leadership Institute American Association for the Advancement of Science, this report reviews four multi-faceted, evidence-based science communications strategies for scientists in need of effective ways to communicate with the public about pressing climate and other environmental issues. These strategies are designed to address “maintaining trust in politicized debates; countering misinformation and false beliefs; tailoring information to audiences; and promoting informal conversations about environmental problems.”

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