This guide for editors from Parse.ly offers a new framework for increasing impact by putting readers first. It includes information about collecting analytics, exercises designed to understand readers, and a model for crafting “reader-first” experiments.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.