Assessing Impact of Media

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The Irresistible Power of Storytelling as a Strategic Business Tool

“Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul,” says Harrison Monarth on the Harvard Business Review blog. Here, he highlights the power of strategic storytelling—and breaks down the ways in which Budweiser ads and Shakespeare plays rely on the same type of storytelling structure.

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