Assessing Impact of Media

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The power of fact in a ‘post-truth’ world

Nat Kendall-Taylor, CEO of communications think tank FrameWorks Institute, argues that “facts do matter and that they do have persuasive power—but only if they are well-framed.” For example, when facts are put in a frame of larger values or solutions, it encourages people to think in a way that allows them to “consider new information, evaluate their opinions, and reassess support for solutions.”

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