Assessing Impact of Media

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The Six Things That Make Stories Go Viral will Amaze, and Maybe Infuriate, You

Positivity and emotional arousal make stories go viral, reports Maria Konnikova in this New Yorker piece, but the quality of the story still matters: “Some cat lists are better than others, and some descriptions of crying teen-agers are more immediately poignant; the best underlying story, regardless of its trappings, will come out on top.”

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