Assessing Impact of Media

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Upworthy Partners with ProPublica and Advocacy Media Groups on Original Content

Nieman Journalism Lab reports on Upworthy’s new content partnerships with Human Rights Watch, Climate Nexus, and ProPublica. These partnerships are meant grow audiences through the creation of more sharable content:“The more reach you have, all things being equal, the more impact you make,” says ProPublica President Richard Tofel. “Reach is not synonymous with impact — but it never hurts.”

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