Nieman Journalism Lab reports on Upworthy’s new content partnerships with Human Rights Watch, Climate Nexus, and ProPublica. These partnerships are meant grow audiences through the creation of more sharable content:“The more reach you have, all things being equal, the more impact you make,” says ProPublica President Richard Tofel. “Reach is not synonymous with impact — but it never hurts.”Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.