Assessing Impact of Media

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What Brands and Publishers Can Learn from the Celebrity Stars of Snapchat

“In the right hands, Snapchat’s interface and production mechanism can be a powerful tool,” says David Holmes in this analysis of Snapchat’s “wholly unique form of creative expression.” So far, marketers and promoters have not figured out how to effectively harness Snapchat’s features to their own advantages, although Holmes argues that the potential is there.

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