Patricia Finneran reflects upon the Participant Index, urging mediamakers and evaluators not to “confuse media impact in the form of audience response––especially the highly measurable clicks, shares, likes and even donations––with long-term impact and real social change.” She writes, “Measuring the impact of social change media requires multiple tools, often customized to the issue, the type of change that is sought, and the intended audience of change-makers (which may not be the general film-going public.)”Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.