Assessing Impact of Media

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What We Talk About When We Talk About Impact: One News Organization’s Approach to Practicing Journalism with a Purpose

Commissioned by the Bill & Melinda Gates Foundation, this white paper outlines the development of  Chalkbeat’s Measures of Our Reporting’s Influence (MORI) tool. The WordPress plugin enables the nonprofit news organization to “track and visualize impact according to a variety of story attributes,” including story type, audience type, storylines, and more.

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