Assessing Impact of Media

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With millennial philanthropy money flowing, arts groups miss out

A recent study of millennial giving, “Next Gen Donors,” conducted by the Frey Chair for Family Foundations and Philanthropy program at the Johnson Center in Grand Rapids, Mich., and 21/64, a consulting group specializing in next generation philanthropy, showed that millennials favored education and basic-needs charities, and preferred animal welfare, environment, civil rights and activism. On the bottom of the list? Arts and culture.

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