Assessing Impact of Media

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You Can’t A/B Test Your Response to Syria

Not all political issues lend themselves to popular online marketing techniques, observes Micah Sifry of Tech President: “It’s really striking that a decade into the emergence of online political organizing, there is still no commonly accepted and easy-to-use tool that would enable groups to conduct large-scale debate and deliberation aimed at producing a common pro-active policy on anything.”

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