Assessing Impact of Media

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You Too Can Collect Big Data!

Want to know how to incorporate “big data” into your work? Staff User Experience Researcher at Google, Kathy Baxter, shares some of the methods she uses including “Experience Sampling Methodology” incorporating the “Personal Analytics Companion” (PACO) mobile app. This ethnographic approach queries participants about what they are doing in the moment, and how they feel about it, compiling behavior patterns over time.

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