Building an Analytics Culture in a Newsroom: How NPR is Trying to Expand its Digital Thinking
April 30, 2014
The Nieman Journalism Lab reports on NPR’s new analytics dashboard. Developed in just six weeks, the dashboard was created to provide answers to basic questions including: “How much attention is this story getting? How are people getting to this story? Who posted this story on social media?”
‘Your Story Is Your Strategy’ Says VC Who Backed Facebook And Twitter
April 29, 2014
“Storytelling is the most underrated skill,” says Ben Horowitz, co-founder of Andreessen-Horowitz, one of Silicon Valley’s most successful venture capital firms. In this Forbes‘ interview, Horowitz explains why leaders need to learn to tell powerful, compelling stories about their initiatives and organizations.
Tow Fellows Brian Abelson, Stijn Debrouwere, and Michael Keller to Study the Impact of Journalism
April 29, 2014
As part of a yearlong research project designed to uncover effective impact metrics for journalism, Tow Center fellow are building a new platform called NewsLynx, which is designed “to help news organizations measure, record, and report relevant events they consider ‘impactful’.”
Life After Youth Media: Insights About Program Influence Into Adulthood
April 29, 2014
Do lessons learned in youth media programs carry over into adulthood? This Social IMPACT Research Center report, conducted for the McCormick Foundation, uses data collected from the Chicago Youth Voices Network alumni to find out. Results? Youth media alumni have stronger communication skills, a greater understanding of journalism, and more civic engagement than other youth.
“At the Tribeca Film Festival’s Storyscapes, Games for Change, and Tribeca Interactive Day, mediamakers were deluged with insights about interactivity and storytelling,” says the Center for Media and Social Impact Director Pat Aufderheide on the Center for Media and Social Impact’s blog, where she provides major takeaways from the festival.
Funded by: Ford Foundation, New Orleans Center for the Gulf South, Mozilla Foundation
April 28, 2014 | Funded by Ford Foundation, New Orleans Center for the Gulf South, Mozilla Foundation | Produced by LandOfOpportunity | Crisis Response, Environment | Audio, Documentary Film
After the 2010 BP Oil spill in the Gulf of Mexico, the local environment was devastated and thousands of lives were disrupted by damage. This interactive web video lets you hear the voice of those affected by the disaster.
Funded by: BeCause Foundation, Einhorn Family Charitable Trust, Fledgling Fund, the National Center for Learning Disabilities, NoVo Foundation, Sundance, The Vered Foundation
Apr. 26, 2014 | Funded by BeCause Foundation, Einhorn Family Charitable Trust, Fledgling Fund, the National Center for Learning Disabilities, NoVo Foundation, Sundance, The Vered Foundation | Produced by Lee Hirsch | Children and Youth, Education | Documentary Film
Over 13 million American kids are bullied every year. The documentary film Bully, directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, offers an intimate look at how bullying has touched five American kids and their families and “captures a growing movement among parents and youths to change how bullying is handled in schools, in […]
This in-depth evaluation report demonstrates the impact of AIR’s Localore project, based on extensive data from both audiences and participants. Localore is a national transmedia storytelling initiative that positioned producers at 10 public media stations around the country to create innovative and inclusive public media projects.
The meetings are coming fast and furious now. In late March, BRITDOC convened an all-star room of makers, impact producers, analysts and funders for an Impact Lab to close in on strategy and evaluation standards for social-issue documentary (see our Storify coverage). This past week, the Center for Investigative Reporting hosted two separate two-day events […]
Funded by: The New Fund For Cinema and TV, Impact Partners
Apr. 21, 2014 | Funded by The New Fund For Cinema and TV, Impact Partners | Produced by Hilla Medalia, Shosh Shlam, Neta Zwebner-Zaibert | Children and Youth, Health, Science and Tech | Documentary Film
China is one of the first countries in the world to label overuse of the Internet a clinical condition. Web Junkie explores lives of patients at the treatment facilities the Chinese Government has created to detox and cure teenagers of their addictions to online life.
4 Ways PBS Shapes Content for Maximum Facebook Exposure
April 18, 2014
Kevin Dando, senior director of digital marketing and communications at PBS, explains how to create content that maximizes Facebook reach. PBS’s strategy includes geo-targeting posts, playing with demographic targeting, varying post content, posting round-the-clock, and targeting content depending on the time of day.
Funded by: Arcus Foundation, Bertha Foundation, The Howard G. Buffett Foundation, 11th Hour Project, Fledgling Fund
Apr. 17, 2014 | Funded by Arcus Foundation, Bertha Foundation, The Howard G. Buffett Foundation, 11th Hour Project, Fledgling Fund | Produced by Joanna Natasegara | Crisis Response, Environment | Documentary Film
Virunga tells the true story of a group of brave people risking their lives to build a better future in a part of Africa that the world’s forgotten and exposes the realities of life in the Congo.